Deer possess dichromatic vision, meaning their eyes have only two types of cone cells for color perception. Human vision, by contrast, is trichromatic, relying on three cone cell types. This difference in cone cell composition dictates the spectrum of colors that can be distinguished. Deer vision is most sensitive to blue and green wavelengths, similar to red-green colorblindness in humans. Consequently, they have difficulty differentiating between reds, oranges, and greens, often perceiving them as shades of yellow or gray.
Understanding ungulate color perception is vital for land management and wildlife conservation. Knowledge of these visual limitations aids in designing safer and more effective strategies in various contexts. For instance, hunters can use brightly colored orange clothing that appears as a neutral tone to deer, while remaining highly visible to other humans. Similarly, farmers might select fencing or netting materials that are less conspicuous to deer to reduce the likelihood of property damage from browsing animals. Historically, misconceptions about deer vision led to ineffective safety measures and land management practices.