This professional hair product is a purple-toned shampoo designed to neutralize brassy and yellow tones in lightened, gray, or white hair. It helps maintain the cool, silvery hues desired by those with platinum, blonde, or gray hair, counteracting the unwanted warmth that can develop over time due to oxidation or mineral buildup from water.
Maintaining a desired cool tone in light or gray hair can be challenging. This specialized cleansing product offers a solution by depositing violet pigments, which are complementary to yellow and orange, effectively neutralizing them. This helps achieve a brighter, more vibrant appearance and extends the life of professional color treatments. This type of product has become increasingly popular as gray and silver hair trends have risen, providing an effective at-home maintenance solution between salon visits.