This delivery model prioritizes measurable outcomes over specific tasks or processes. For example, a company might contract for guaranteed lead generation rather than simply paying for marketing activities. The service provider takes on the responsibility and risk of achieving the defined objective.
Focusing on outcomes offers several advantages. Businesses can streamline operations, access specialized expertise, and improve predictability in achieving strategic goals. This approach represents a shift away from traditional outsourcing models, emphasizing value creation and shared accountability between client and provider. Its emergence coincides with the growing demand for quantifiable return on investment across various industries.