The deployment of Quick Response (QR) codes at dining establishments often directs patrons to digital content hosted by the New York Times (NYT). This can include restaurant reviews, articles mentioning the establishment, or related culinary features published by the NYT. For example, a QR code on a menu might link to a review of the restaurant that appeared in the NYT, providing potential customers with an independent assessment of the dining experience.
The integration serves multiple purposes. For restaurants, it offers a direct channel to showcase positive press and enhance credibility. For the New York Times, it broadens audience engagement by connecting its content to real-world experiences and potentially driving subscriptions or increased website traffic. Historically, print media sought ways to maintain relevance in an increasingly digital landscape, and QR codes provided a bridge between physical locations and online resources.
