Toothpaste, like many consumer products, has an expiration date. This date primarily reflects the period during which the active ingredients, most commonly fluoride, are guaranteed by the manufacturer to be present in an effective concentration. After this date, the efficacy of the fluoride in preventing tooth decay diminishes. For example, if a tube of toothpaste expires, the amount of fluoride available to strengthen enamel may be significantly reduced.
The effectiveness of toothpaste is related to its ability to deliver its stated benefits, such as cavity protection, tartar control, or teeth whitening. Using toothpaste past its expiration date may result in a decreased level of these benefits. While generally not harmful, the protective properties of the product are compromised. The historical context of expiration dates in toothpaste stems from a desire to ensure product quality and maintain consumer confidence in the advertised benefits.